Château Peyfaures packaging had an institutional approach, in a crystalline but luxurious way, to valorize the rebranding. Dame de Coeur is the second brand which required more creativity with an illustration to portray the sensibility, the beauty and the a harmony of Women.
As Château Peyfaures is positioned in a medium-high segment was created a wrap for each brand for the bottles and, also, a wood box with luxury finishes. Over one year, photos and footage of the estate and vineyards were collected, even of the final process of harvesting and bottling. A work that closes a cycle, with several videos and image contents for the website. As well an advertising photography that launching a brand campaign on the american market, reaching the main the publications of EUA.
Digital Project developed by M&A Digital
News and Distinctions