Case Study

Case Study

THE MAGIC OF CHATEAU PEYFAURES BEGINS AT THE VINEYARD

Case Study
Case Study
It is in Bordeaux, land of green hills with vineyards with unique terroir and sense of place, that is located Château Peyfaures. An estate that has inherited the oldest and most respected vineyard of the entire world. Seven generations have cared for the estate, now they continue to carry the traditions of the family remaining to raise the quality with every vintage. However it was in Portugal and with wine market experience of M&A Creative Agency that they found the creative affinity to create an integrated communication project: Rebranding, stationary, wine label design, packaging, promotional video, photography, advertising and a new website.
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Château Peyfaures packaging had an institutional approach, in a crystalline but luxurious way, to valorize the rebranding. Dame de Coeur is the second brand which required more creativity with an illustration to portray the sensibility, the beauty and the a harmony of Women.
As Château Peyfaures is positioned in a medium-high segment was created a wrap for each brand for the bottles and, also, a wood box with luxury finishes. Over one year, photos and footage of the estate and vineyards were collected, even of the final process of harvesting and bottling. A work that closes a cycle, with several videos and image contents for the website. As well an advertising photography that launching a brand campaign on the american market, reaching the main the publications of EUA.

Digital Project developed by M&A Digital 

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