The new identity retains the essential DNA of Gravuras do Côa while introducing a more refined and contemporary design language.
A deliberately restrained composition gives prominence to typography, material and texture.
The archaeological element occupies the centre of the label, creating an immediate connection with the brand’s origin, while carefully selected colours differentiate each wine and give the range a distinctive personality.
Embossing, tactile papers and subtle finishing details reinforce the physical character of the concept, encouraging the consumer not only to look at the packaging, but also to experience it through touch.
Every element has been reduced to what is essential. Nothing is decorative without purpose.
The result is not a break with the past, but an evolution of a visual identity that has already demonstrated strong market recognition.
A more sophisticated and contemporary packaging system that strengthens shelf presence, improves range differentiation and preserves the cultural authenticity at the heart of Gravuras do Côa.
It is a design built around permanence, connecting territory, archaeology, wine and contemporary design within one coherent visual language.