The new corporate image AdegaMãe, celebrates the 10th anniversary of the brand.
From the womb of the matriarch is born an enterprising family, who shares a strong passion for the land where they were born, and with it the values that today are the pillars of the winery.
The logo built in the shape of a circle represents the maternal womb that during a period protects and nourishes...just like the evolution cycle of the vine, vine, fruit until it reaches the final nectar. It is a metaphorical representation between creation, growth and the passion of caring.
The Atlantic influence coexists in the center of this growth, represented by an irregular wave-shaped line, which reinforces the proximity to the sea and beach of Santa Cruz, a geographical context that gives the region a climate of moderate temperatures and permanent sea breezes.
The vineyard landscape, the mountains and hills that can be seen from the balcony of AdegaMãe, are a distinctive element that inspired the creation of all the packaging of the AdegaMãe brand.
Present in all the labels of AdegaMãe, the horizon was recreated as it can be seen, using the different levels and layers of the landscape to obtain visual depth.
In turn, we created a rich and balanced chromatic palette that in the evolution of the range allows for a uniform and distinctive reading.
This is a project that took 1 year of work, thought out in detail and executed to reinforce the new identity of AdegaMãe and its terroir, markedly influenced by the sea.